Market Yourself Successfully Using Social Networking - Twitter & Facebook

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It's important to note that this platform is almost entirely mobile: You can't take photos or create new posts on the desktop version although some social media management tools like Hootsuite and Buffer do allow for direct Instagram scheduling on their desktop platforms. More artistic niches tend to excel on Instagram, and it may not be the best fit for your business, depending on your industry. Regardless, it's important that the person running your account have a good eye for detail and at least basic photography skills, so the photos and videos posted to your account are high-quality.

Pinterest, making customers influencers, and user-generated content

While Twitter is great for short updates and sharing links to blog posts, it isn't for every business. However, many companies excel on Twitter, such as Wendy's , because they have a unique, on-brand voice on the platform. Other companies use this platform to handle customer services because customers who are also active on the platform will seek out companies to express concerns or share praise.

If you have interesting content, Twitter is a great tool for quickly spreading the word.

A Guide to Branding Yourself on Social Media

Hashtags help boost posts, and if a user with a lot of followers retweets you, your content could go viral. But with Twitter, it's important to find balance. Don't just share your own links or media; make sure you are also sharing a lot of interesting, relevant content from other Twitter users. This visually oriented platform allows users to save and display content by "pinning" digital bulletin boards, which can be organized by category.

For example, a personal user might have a food board dedicated to pinning recipes, another board dedicated to photography, and so on. The platform also has a series of special types of pins called Rich Pins, which brands can use to add specific information to their pins, like product details and even location maps. Every pin includes an image or video. Pinterest is great for niche businesses but may not be for every company. Popular categories on the site are DIY projects, fashion, exercise, beauty, photography and food.

That's not to say that businesses outside of these categories can't succeed on the platform, but it does make Pinterest an especially good marketing tool for businesses in those areas.

5 Smart Ways to Use Social Media to Grow Your Business in

Snapchat is another mobile-only visual social media network that's known for its disappearing content. The app has expanded to include chat, messaging, image storage, events and media content. Now, content can easily be saved and uploaded elsewhere. Because posts are temporary, there is less pressure to create super-polished content. You can also see how many and which specific users viewed your story.


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A small business will most likely utilize the platform's Stories feature, but keep in mind that only users who have added you can view your Stories content. YouTube is a video-sharing platform where people can view, upload, rate, share and comment on content. Now owned by Google, the site is a huge hub for news and entertainment.

How to Create a Social Media Marketing Strategy for 12222 and Beyond

Many businesses on YouTube have a creative, visual or educational component. The platform is heavily driven by creativity in nature, so it's important to have a tailored video editor producing content. Before choosing the right platform, it is important to look around and find out whether your colleagues are also active in those communities.

Social Media Marketing - 25 Facebook Post Ideas to Attract More Customers & Sales For Your Business

Below options and their features can help you decide which one is the best for you. Once you have started, try to incorporate social media into your daily routine.

1. Set SMART Goals

Go online, post, and comment on any content that might be of interest to your field of research, but remember to think well before you post anything to make sure that your comments are appropriate. Checking your Twitter and LinkedIn accounts every day for five minutes is much more effective than going online for an hour once per month. Even if you only have a few followers at the beginning, be persistent.


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